Dr Asrif Yusoff
Background
In this role, he leads the design and delivery of modules on talent management, business consulting, innovation, and global marketing for the Executive MBA, MBA, and Senior Leader Apprenticeship programmes. Asrif also leads research in the fields of leadership, organisational behaviour, design thinking, and lifelong learning, in addition to knowledge exchange activities across the business school. Before his current position, Asrif spent 20 years in the energy industry, holding leadership roles in leadership development, people strategy, joint venture management, government relations, and stakeholder engagement. Asrif holds a DBA from Durham University, an MSt in Social Innovation from Cambridge University, an MBA from Imperial College London, and a BSc in Industrial Engineering & Management Sciences from Northwestern University. He is a Fellow of the Higher Education Academy (FHEA), Certified Design Thinking Practitioner, and Certified Coach.
Research Interests
Leadership and leadership development ; Organisational behaviour ; Design thinking ; Lifelong learning ; Adult learning
Staying the CourseFounded & hosted by Dr Asrif Yusoff
A cinematic archive of academic conversations — on scholarship, resilience, research identity, leadership, and the long road into academia. NeuroCampur is proud to celebrate this as Dr Asrif's living archive, the lived reality behind every scholar made visible for the next generation.