Dr Siti Intan Nurdiana Wong Abdullah
Background
Dr Diana Abdullah specialises in sustainable tourism and marketing, with a particular focus on consumer behaviour, responsible innovation, and sustainability‑led transformation. Drawing on prior industry experience in global marketing, she brings expertise in programme leadership, postgraduate supervision, and consultancy work with charitable organisations. She is well‑published, with research that informs evidence‑based, policy‑relevant, and digitally enabled approaches to sustainability across destinations, organisations, and consumer markets. Her interdisciplinary, impact‑oriented work bridges research, teaching, and practice, spanning nature‑based wellbeing, sustainability awareness, regenerative tourism, ESG, and AI in education. She is actively engaged in capacity building, regularly delivering international knowledge‑exchange workshops and talks for early‑career researchers and postgraduate communities. Looking ahead, she is focused on strengthening strategic partnerships and fostering cross‑sector collaboration to translate sustainability ambitions into practical, scalable solutions.
Research Interests
Sustainable tourism, green consumption behaviour, ecotourism, regenerative tourism, circular tourism economy , ESG in destination management, AI and emerging technologies